It looks like Christmas begins earlier every year! We hardly have time to celebrate the birthday of Sinterklaas (poor bastard). As soon as we are back from holidays in August, we all think about the decoration of the Christmas three! And why? Is it because we are all familiar with the bible and the true story of Christmas? No! It is because the retail trade made us like this. Christmas is rather a marketing strategy (for a lot of companies) than a Christian celebration.
But imagine, what if Christmas was only an opportunity to go to church and have an enjoyable simple meal with your family? Sounds boring doesn’t it? The idea of getting presents, walking in “winter wonderland” shops and buying a lot of food sounds more enjoyable! Right?
And all those managers can’t wait to transform their shop in a “winter wonderland”, and launch their “come to our winterwonderland, it is already Christmas in September. Bring all your money with you!” campaigns.
But on the other hand, who cares? The Retail stores are doubling their Christmas turnover every year, and we keep spending more and more on our presents and, especially, al lot of absurdness! Merry Christmas!