Thijs Alink wrote an article on ISPAM called “Why hostingproviders should have a blog” According to Thijs, there are 3 good reasons:
- To inform new or existing customers
- To introduce new products or services
- To discuss trends in the hostingbranche.
I think Thijs is right. And this article is not only important for webhosters but for all companies. You’ll keep your company interactive with a good blog or news items.
It is, on the other hand, very important to keep your blog up to date. A blog which is not up to date will have a reversed effect.
On my company’s website, I have a news module. Which is a bit like a blog. It is very funny to see that more people are visiting my website once I’ve updates my news corner 
. That is also because Google is very sensitive with updates and likes it when a website is regularly being updated.
With the current techniques like wordpress, blogging is made really easy. You could have your own blog in a few minutes.
So, if you have a company, make some time to keep and update a company blog. You will soon experience the positive effect!