A lot of companies are telling their customers incorrect things. For example: I know a company which website tells me that this company is Marketleader in its business. But I really know (because of some simple research) that that is not true. However, a lot of potential customers are trusting on this specific sentence. So, sadly enough a lot of potentials are falling for the lies of this company.
My personal is: “Why fake it? Just make it!. When you just work hard enough, that market leadership or that other big dream may not be as far away as you think. Because when you tell your customers lies.. They certainly will find out the truth one day. And that wil cost you some serious sight loss.